You know Google reviews matter. You also know asking for them can feel tacky, and most people still won't leave one even when you ask. So you either never ask, or you send reminder after reminder until customers tune you out. How do you ask without becoming a nag?
Don't invent a new campaign. Use something you already send. When a customer is paid up and the receipt goes out, add one short line and a link to your Google review page. Or put that same ask in your spring letter, when you're already writing them anyway. The ask rides along with good news: the job is done, and they're paid.
One short ask with the paid receipt, once, to customers who are happy. Skip the nagging.
If someone complained about the last cut, leave them alone. Reviews from people who are already pleased help you. Reviews you squeeze out of someone who was lukewarm don't. One clear ask to the right customers beats a blast to the whole list.
Some customers will never write a review. That's fine. Asking again doesn't change their mind, and it makes you look desperate. Send the ask once. Move on. The reviews you get this way come from people who meant them.
In Run My Lawn Biz, when a job is paid, the invoice goes out as a receipt. That's a natural place for your one line and link. You're not building a review system. You're using a moment you already have.
Ask once when the receipt goes out, leave the quiet customers alone, and the reviews you get are real.
